viernes, 10 de julio de 2009

In The Attention Era Your Message have to Entertaining!

Do You ask yorself how you can cautivate your audience? your market? so you can keep your image in their minds whenever the problem you help them to resolve comes back to them?

Well! The formula is very easy but you have to implement it to it function successfuly.

It is GV+CM+CM+ET=$$$

GV= Give value (more value than expected)
CM= Clear message (KISS Principle: Keep It Simple Stupid!)
CM= Continuos marketing (Mantain your contact with your customer in every way possible, go where the fish are! Also re-use your content in every way possible that your audience can use)
ET = Entertain them (Create a creative story that involves and entertain your prospects! Don't sell--Do Marketing)

By the way!, here is an great example of what I'm talking about! This is a tv commercial, that goes to theaters, that thousands also saw it and refer in YouTube(and hundreds video sites more), and get passed by hundreds if not maybe thousands of people by facebook(thats how I found it thanks to my friend and network marketer Jaime Morales that post it there) and sites like twitter, stumble upon and also in dozens and dozens of blogs like mine. Do You UNDERSTAND NOW the power of this equation?

Yours in marketing success,

Carlos Montalvo

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